Pictures of the Globalization of Sport

Nike has gone from a small shoe company in America to the most dominant brand in sports worldwide.





















































Phil Knight, owner of Nike, has gone from owning a brand that supplies Track shoes to a brand that supplies apparel and shoes for every major sport in the world.






























Nike is notorious for the endorsements it has with some of the best athletes in the world. This asserted Nike as the dominant brand in the athletes respective sports and was vital in the growth of the company.

Billie Jean King dominanted women's tennis and it was athletes like her that brought attention to women's sport and aided in the growth of women's sport.

In 1900 women competed in the olympics for the first time. Here women are playing golf in the 1900 summer olympics.

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